Locate your own personal analysis inside the context of existing literature [very important!]. Collectively, your literature assessment ought to always put your case study within the much larger domain of prior research about the problem. Flyvbjerg examines 5 misunderstandings about case study exploration and systematically "corrects" every one. To quote, https://knoxsjsqb.blogoxo.com/33159834/about-hbr-case-study-solution