Describe the case study inside of a historic or social context. The introduction needs to be is made up of 1 or 2 sentences to elucidate the context on the case briefly and summarize the general short article. Cite the reference each time you refer to a preceding case https://hbr-case-study-analysis21476.answerblogs.com/33029095/5-essential-elements-for-ivey-case-studies