I found this out accidentally, after my wife saw a "makeover" reveal that emphasized "moisturize, moisturize, use a skin moisturizer!" for men. One should choose products in which omega 3 fatty acids and anti oxidants.
The nose, cheeks, forehead and chin are commonly affected. http://Integraluniversity.Ac.in/__media__/js/netsoltrademark.php?d=Www.Opticaljournal.com%2Fresearch-linking-digestive-track-health-to-dry-eyes-and-stress-2%2F